One of the world’s most sought-after facialists and London’s foremost aesthetician, Arezoo Kaviani, is quite simply a beauty phenomenon.
“Arezoo has the most amazing energy”… ”just being in the same room as her makes me feel calmer”...”the epitome of discretion”… “ in a beauty league all of her own”… are a just a few of the accolades that Arezoo’s loyal clientele use to describe her treatments.
Born in Iran in 1963, Arezoo comes from a family of 9 children. She was inspired from an early age by her father who was a successful entrepreneur in the textile industry.
Arezoo’s working life began aged 16, working in her father’s business - an experience she refers to, to this day as “her school of life”, where she learnt the importance of hard work, determination and honesty, in order to succeed.
Following a period of study in the UK, Arezoo secured a position as a PA in the private banking industry, which gave her a solid understanding of the workings of finance and business.
Arezoo’s real passion however, had always been the world of beauty – as she grew up in a mainly female environment, surrounded by women, many of which were beauty therapists. In 1985, she enrolled at The Yorkshire College of Beauty, which to this day, is still considered to be one of the best in the UK.
Having completed her diploma, Arezoo’s first step in her career in beauty began at world-renowned emporium, Harrods, where she worked as a senior therapist for over 10 years. Arezoo was unique at Harrods in that she genuinely excelled at all the beauty treatments, but her real specialities were exceptional facials,threading and waxing treatments - Arezoo was responsible for introducing the Brazilian Wax to the UK.
After Harrods, Arezoo moved to the Nicky Clarke Salon in Mayfair, then, the most prestigious and exclusive salon in London, where her ever growing reputation amongst those “in the know”, secured her a following of some of the most revered names in the film and music industries.
Arezoo had always dreamed of eventually combining her skills in business and beauty and of owning her own business. In 2001, when the culture of celebrity was nearing its peak, Arezoo chose to base her business on an altogether different set of values - discretion, cocooning, and “word of mouth” recommendation.
This low-key, personal approach, combined with her exceptional treatment skills, has garnered her a loyal, international clientele. Gwyneth Paltrow, Reese Witherspoon, Cameron Diaz, Rosie Huntington-Whiteley, Daisy Lowe , Daniel Craig, Jake Gyllenhall and Liam Neeson are just a few of the well-known names that are happy to be known as beneficiaries of Arezoo’s skill.
Today, Arezoo works in a discrete address tucked away in a quiet corner of Knightsbridge with her carefully selected and personally trained team of therapists.
Arezoo is regularly asked to contribute to and advise on treatments for media work - credits include features and series for “Make me a Supermodel”, MTV and “Beauty School”.
She consults to and is a brand ambassador for leading beauty brands and is in regular demand from VIP clients and Royalty in the Middle East, where she visits regularly. Arezoo is currently working on a book project and the launch of her own skincare line.
Having always had a passion and natural flair for beauty, she left her career in private banking behind and trained privately as a professional beauty therapist.